Featured Speaker: Michael Solomon, Ph.D.
About Michael Solomon, Ph.D.
Professor of Marketing
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his 30+ books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Michael is Professor of Marketing at Saint Joseph’s University in Philadelphia (U.S.A.). He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is a Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding. Michael’s latest book is The New Chameleons: Connecting with Consumers Who Defy Categorization, which recently won the NYC Big Book Award in the Marketing/Sales category. His new online course, ENGAGE! How to Turn Your (Bored) Customers into Brand Fanatics! provides solutions for entrepreneurs who struggle to connect with their customers.
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About Michael Solomon, Ph.D.
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his 30+ books including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. Michael is Professor of Marketing at Saint Joseph’s University in Philadelphia (U.S.A.). He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is a Contributor at Forbes.com, where he writes about retailing, consumer behavior and branding. Michael’s latest book is The New Chameleons: Connecting with Consumers Who Defy Categorization, which recently won the NYC Big Book Award in the Marketing/Sales category. His new online course, ENGAGE! How to Turn Your (Bored) Customers into Brand Fanatics! provides solutions for entrepreneurs who struggle to connect with their customers.
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